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The UK’s financial watchdog has launched a £2m advertising campaign aimed at curbing use of claims management companies (CMCs), and encouraging drivers hit by the car finance scandal to file their own complaints.

The Financial Conduct Authority’s 30-second video advert features a series of pedestrians jumping over car bonnets in slow-motion, action film style, while text flashes across the screen to encourage their peers to “Feel Claim Confident.”

Many people who may be owed compensation aren’t sure where to start or don’t realise they don’t have to pay someone to make a complaint. Our free tools are there to help people feel claim confident – so they can get any money owed back without it costing them a penny.”